Friday is the worst day for this.
The best day to send an email is Wednesday, at least as far as “open” rates go. Today is not Wednesday. It’s Friday, probably the worst day for getting people to open emails. Oh, well. I’m too excited...
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Get Better Marketing Results, “Right Now” in Dallas Workshop
Maverick Marketing Workshop: Stand Out From the Herd, Get Better Results and Wrangle More Business Your Way—Right Now. (By “Right Now,” I Actually Mean Wednesday, October 14th) The economy this. The...
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Simple, Subtle Tip for Better Layout Using Photos
Getting people to pay attention to your message and to stay with your message is a combination of a gazillion or so factors, including headline (or subject line in an email), concept, tone, emotion,...
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Marketing Should Make You Feel Something, But Not This
I subscribe to Seth Godin’s blog, and I recommend you do, too. I flinched big time, however, when I read the following post: The Panhandler’s Secret (February 27, 2009) When there were old-school...
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What’s Your Story?
The Search Engine That Could. Google has bragging rights, no doubt about it. They’re the biggest, some might even say The Best, and they have top-of-mind name recognition all over the planet. Yet, when...
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Funny Website Names
CAUTION: This post is rated PG-13. I am a big fan of using initial caps when typing or printing a website url because it just makes it so much easier for the reader to “get it.” That’s why I always...
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What’s the point?
We’ve all been there. You’ve suffered through a meeting or presentation where a rambling, all-over-the-place, disjointed, thinking-out-loud, more-likely-than-not rushed person tries to tell, sell or...
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After I was selected to make a 20/20 Lightening Round presentation at the National Speakers Association annual convention this month, it made me realize how much CAN be said in a short amount of time....
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Perfecting Your Pitch: You Can’t Be Blah.
The more alike any two businesses (or job candidates are) the more important every difference becomes in getting you hired. Why? Because the client is looking for them! Looking closely and...
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Say what, Starbucks?
Starbucks Chairman, President and CEO Harold Schultz just sent me an email showing the company’s updated logo. Mind you, all they did was remove the word circle that says Starbucks Coffee and change...
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Are You Looking for New Business in All the Best Places? (Here’s a fresh...
I’ve heard many a phrase, metaphor and analogy around the act of drumming up more business and sales. Hey, look what I did right there! Pah dum pum pum. My question is about where you pound your drum,...
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